My name is Navneet Kaushal. I had this domain name registered for long and finally decided to launch it as a blog where I can share my unofficial views, posts and rants which I normally can’t on our company blog’s :)

10 Types of Content That Work Best for SEO!


When we think of content, we automatically equate it with writing. However, it is more than just that.

In fact, it is way more than just writing and posting them on your website. Content marketing is a vast field that, like any other areas of digital marketing, needs dedication and Continue reading>>

How This Company is Helping Others Ride the Digital Wave!


When Navneet Kaushal started his digital search marketing company PageTraffic in 2002, there were not many people who understood what SEO or social media marketing meant. But today, the company is one of the biggest digital search marketing start-ups that have touched global territories. Having served across 36 countries, PageTraffic Continue reading>>


When I first started doing SEO it seemed like a piece of cake to me. In 2018, boy, how wrong I was. This job can drive you crazy, sometimes. Literally.

You have to do stuff like:

  • Analyzing a ton of competitors links
  • Finding the right keywords for the content
  • Finding
  • Continue reading>>


Ovid, the Roman poet, once said – ‘A horse never goes so quick as when he has other horses to reach and overtake.’

It is now truer than ever as the competition is at its peaks online. To take the right action for fair and better competition against your rivals, Continue reading>>

Migrating From HTTP to HTTPS – A Complete Guide


Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as ‘not secure’ according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked well with small business owners who still Continue reading>>

templatetoaster WordPress is SEO-friendly and no wonder over 25% websites run on this platform (most popular sites include Wired, Time, Lifehack among others).

If you are a WordPress website owner, we know it is important to you that your site ranks among the best in the search engines. Not just Google, Continue reading>>

How to Optimize Content for the Google Featured Snippet Box

b2c_wpThe Google featured snippet box has completely transformed the way SERPs are being displayed to users.

According to a not too recent report from the Stone Temple Consulting Group, it is evident that about 55% of the search queries (SERPs) on Google are being shown in featured snippet boxes. In Continue reading>>

Voice Search: Why You Need To Listen To Google On This One!

b2c_wpA decade ago, voice activated devices were just a figment of some wild scientist’s imagination.
But in the world of technology, anything can happen in 10 years. And it did.
Voice recognition systems, voice activated devices, and virtual assistants have revolutionized the world.
This is why your business should not Continue reading>>

Earning Audience Engagement with the Element of Surprise

linkedinlogoThe resounding theme of Sunday’s Super Bowl? Surprise. And we’re not just talking about the game itself, in which Nick Foles and the underdog Eagles toppled Tom Brady’s dynastic Patriots. There were plenty of other bold and unexpected treats in store for the global spectacle’s millions of viewers.

From Justin Continue reading>>

9 Leading SEO Trends To Keep Eye On In The New Year

thenextscoopAs you well know, the rules of SEO are ever evolving as a mutating virus. Old tactics won’t cut it anymore. As you work on ranking on top in 2018, here are 9 leading SEO trends that will definitely set you on your way to becoming a trending name on Continue reading>>