My name is Navneet Kaushal. I had this domain name registered for long and finally decided to launch it as a blog where I can share my unofficial views, posts and rants which I normally can’t on our company blog’s :)
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B2C-logoWe added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were we doing all this? Because having a picture next to a search result, made it more likely that people would Continue reading>>

25 Great Free SEO Tools for On-Page Optimization!

searchenginejournalIn a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search Continue reading>>


These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more.

Search engine optimization (SEO), often associated with change and fluidity, continues to mutate at a frenetic pace. The SEO techniques that were once Continue reading>>

B2C-logoNot long after Yelp accused Google of manipulating its search results to favor it’s own content over that of the latter, the search engine giant updated the local search algorithm to fix the problem.

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B2C-logoRecently Google introduced  dynamic sitelinks which got all the advertisers excited. These automatically generated sitelinks are aimed to take potential customers to relevant pages on your website more easily. However, the roll-out has raised several questions for all of us.

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35 Tools to Enhance Your Content Marketing Efforts!

clickzHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has Continue reading>>

How to Reduce Your Site’s Bounce Rate!

searchenginejournalThe searcher lands on your website. Browses through your content and leaves. No clicks, no conversions. Either he didn’t find what he was looking for or your web page was too difficult for him to use.

A high bounce rate says your website attracts a large number of visitors who Continue reading>>

How to Make Your Videos Rank Better on YouTube

clickzHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments.

With 200,000 videos uploaded per day, more than 600 years required to view all those videos, more than 100 million videos watched daily, and more than 300 Continue reading>>

B2C-logoDoubts on search results and ranking flux early in May? Cleared. The roll out of Panda 4.0 update? Confirmed. The list of the biggest losers and winners? Seen. So, what’s next? Well, it’s time to take steps to recover from the Panda 4.0 penalty, and create content that is Panda Continue reading>>

5 Reasons for Small Businesses to Go Online

entrepreneurindiaYou have proven yourself a success in the brick-and-mortar world of business; but if you want to experience the success that will drive your profits higher than you have ever experienced before – you are going to want to move your offline small online.

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