In my experience, if you have a small team, focus on a particular vertical/niche. Else, built niche specialists in your agency and work on a broader spectrum. With content marketing being the center of the all things digital, it makes more sense to have niche specialists as this helps in producing and amplifying good content. The process for any nice remains same only the amount of efforts varies which helps in scaling your services. Hence will recommend having a process centric approach instead of piecemeal work.
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