A meritocratic system allows new sites to overthrow old ones

Bangalore: So, what makes a website popular—a headstart, bells and whistles, or talent and novelty?

Live MintThe evolving Internet has been traditionally conservative in spotting talent, showing a preference for experience, which has led to the rich-gets-richer syndrome among websites, but a new study shows that upstart new websites regularly oust existing leaders by providing enhanced novelty and utility.

In the first-ever empirical measurement of activities of the Web, researchers from the University of California, Los Angeles, the US, and University of Regina, Canada, report in Tuesday’s issue of the Proceedings of the National Academy of Sciences that the rules of a “meritocratic” society govern the Internet.

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Navneet Kaushal

CEO at PageTraffic, India's leading digital search marketing company.

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