Here’s How to Do Content Marketing With Zero Budget (Really)

by Navneet Kaushal on January 12, 2018

Effective content marketing has to cost some money, right? You always end up needing the advanced features on a marketing tool, or help creating your visual content, or some other task that costs money.

There’s no denying even a small budget can go a long way to scale your strategy. But you really can start content marketing right now with a zero budget and see results from your efforts.

Here’s a crash course on how to really do content marketing with zero budget.

Step 1: Pick your platforms
First, you need to decide where you’re going to publish and promote your content. Assuming you already have a website, your blog is the perfect place. But that’s far from the end of your options. There’s blogging platforms like LinkedIn Pulse or Medium, and a ton of social media sites like Twitter, Instagram, YouTube, Pinterest, Facebook, Vimeo, etc.