Effective content marketing has to cost some money, right? You always end up needing the advanced features on a marketing tool, or help creating your visual content, or some other task that costs money.
There’s no denying even a small budget can go a long way to scale your strategy. But you really can start content marketing right now with a zero budget and see results from your efforts.
Here’s a crash course on how to really do content marketing with zero budget.
Step 1: Pick your platforms
First, you need to decide where you’re going to publish and promote your content. Assuming you already have a website, your blog is the perfect place. But that’s far from the end of your options. There’s blogging platforms like LinkedIn Pulse or Medium, and a ton of social media sites like Twitter, Instagram, YouTube, Pinterest, Facebook, Vimeo, etc.
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