How to Optimize Content for the Google Featured Snippet Box

b2c_wpThe Google featured snippet box has completely transformed the way SERPs are being displayed to users.

According to a not too recent report from the Stone Temple Consulting Group, it is evident that about 55% of the search queries (SERPs) on Google are being shown in featured snippet boxes. In fact, rich snippets have almost doubled in SERPs since 2015.

As an SEO / Content Marketer, I had often thought whether there were any magical algorithms or easy ways to optimize content for the Google featured snippet box!

Summary of Google Featured Snippets.

It was in late 2014 that Google introduced the featured snippets box to its Search Engine Results Pages (SERPs). Even after a period of nearly three years, there are only a few SEOs who understand and utilize this.

The only advice given by Google is that you cannot put any of your pages into the featured snippet. The process is done automatically by Google, when it detects the answers that a person places in the search box on any page.

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Navneet Kaushal

CEO at PageTraffic, India's leading digital search marketing company.

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