SEO Faceoff: Agency vs In House

indiadigitalreview-logoThis is perhaps one of the most common issues faced by businesses around the globe: should they simply hire a guy to
do SEO or should they outsource the entire project to an SEO firm. The decision is not an easy one seeing the fact that recent updates from search engines has completely altered the optimization techniques used by search marketing professionals. Google has rolled out major updates like the Penguin Update and the Panda update which have resulted in sites being penalized and pushed to the last pages of search results.

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Navneet Kaushal

CEO at PageTraffic, India's leading digital search marketing company.

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