The 8 Best SEO Keyword Research Tools

Looking for the best keyword research tools? Here are some of our favorites that will help you boost the SEO efforts.

Do you want to discover which keyword research tools are the best for SEO?

The importance of keyword research in increasing traffic to your website cannot be ignored. It helps you create the best content to increase organic search traffic. The difficulty is that selecting the right keyword research tool can be challenging, especially if you’re new to SEO.

Let us find out the top keyword research tools that pros use to increase website traffic.

What is a Keyword Research Tool, and how does it work?

A keyword research tool aids in the discovery of topic ideas that people are looking for on search engines like Google, Bing, and Amazon. This makes it easier for you to come up with content ideas that your clients are looking for. Then, in your content strategy, you may include those subjects in your blog posts and landing pages.

Keyword research tools may also reveal where your competitors rank on the first page of search results. After that, you may tweak your content to target those keywords and attract their visitors.

Let’s take a look at some of the greatest keyword research tools for SEO.

  1. SEMrush


SEMrush is a comprehensive SEO toolkit that allows you to conduct keyword research and boost your SEO rankings.

You may use the Keyword Overview tool to get a thorough picture of all you need to know about a specific keyword. This includes information such as how many people search for the phrase on a monthly basis, whether the keyword is becoming more popular or less popular, and much more.

You can also see a list of other comparable phrases you might want to use, as well as a list of organic search results, so you can check where your competitors rank for the keyword if you scroll down.

In the Domain Overview, you may plug in any competitor’s website to discover their organic search keywords, keyword statistics, and other organic traffic metrics.

You may see relevant keywords, your competitor’s search engine ranking positions, the traffic value, and more if you go to the Organic Research tab.

All top marketers consider SEMRush to be the best keyword research tool on the market. Their entire toolkit can assist you with content marketing, digital marketing, social media marketing, and more.

  1. AnswerThePublic

Answer The Public

AnswerThePublic differs from most other keyword research tools in that it uses a distinct approach. They offer keywords in a great visual way, but you can also see them in a list or download the results as a.csv file.

This is an excellent tool to try if you’re just getting started with SEO and keyword research because you don’t even need to establish an account to use it. Simply type your search term into the search box to see what results appear.

AnswerThePublic’s keyword results are based on the auto-suggest / autocomplete functionalities of Google and Bing. You can run a Google search using any of these keywords, which will open in a new tab.

This will show you what ranks for those terms, as well as whether or not it has a featured snippet.

The free edition of AnswerThePublic is a fantastic resource for bloggers. If you use the keyword search on a frequent basis, though, you’ll want to upgrade to their pro plan.

  1. Ubersuggest


Ubersuggest is a free tool by Neil Patel that provides data on search traffic, keyword recommendations, and an estimate of how difficult it will be to rank for your keyword.

You may see a table of the top 100 Google results for that term, with projected visitors, number of backlinks, a domain score, and the total amount of social shares.

In the Ubersuggest keyword tool, a keyword summary offers data for the keyword, as well as content connected to your keyword, including projected monthly views, backlinks, and amount of Facebook and Pinterest shares.

You’ll be able to obtain more keyword ideas, daily rank tracking, and tailored SEO suggestions if you join Ubersuggest with your Google account. UberSuggest also has a Chrome extension that can assist you to streamline your process.

  1. Ahrefs


Another popular keyword research tool that is similar to SEMrush is Ahrefs. By just typing a keyword into the search box in Ahrefs’ keyword explorer, you can get keyword ideas. After then, you’ll be presented with a big list of keyword options.

You can also use Ahrefs to check which keywords your competitors are ranking for, so you can produce fresh content pieces centered on those topics.

Ahrefs also has the ability to see new keywords and keyword moves in search queries, which is a useful competitive intelligence feature.

SEMrush and Ahrefs both include a slew of additional valuable features, such as reports that discover broken links on your site, PPC keywords for Google Ads, and more.

  1. Google Keyword Planner

Google Keyword Planner

The Keyword Planner on Google is mostly for advertisers that want to run their ads on Google. It is, however, a useful tool for SEO, and unlike other commercial products, it is available for free.

You’ll need a Google Ads account to use it. You’ll need to create one and enter your payment information if you don’t already have one, but you don’t have to run a campaign or pay for anything.

You may plug in any keyword and see data about how many monthly searches it has once you’ve gained access to the Keyword Planner through your Google Ads account. A large list of similar keyword ideas will appear, which you can scroll through or download.

  1. Long Tail Pro

Long Tail Pro

Long Tail Pro, like most paid keyword tools, provides an overview of statistics about your term, with a special focus on how you rank on Google’s first page vs your competition.

You can use it to look at the top search engine results for your term to see where you rank in comparison to your competitors. You can also keep an eye on specific keywords to monitor how their ranking for your content changes over time.

  1. Serpstat


Serpstat is another excellent keyword research tool. Serpstat makes getting the top Google results for your search a breeze. These results include the site that appears as the first result in the featured snippet (if any).

You may also learn a lot about your competitors for that keyword, such as their visibility.

  1. SpyFu


SpyFu is a tool that allows you to learn from your competition by researching their most successful keywords.

You may test it out without logging up for free. Simply type the URL of the site you want to visit into the search bar, and the results will appear immediately. If you wish to visit more than one website, you’ll need to create a free account and log in.

SpyFu gathers historical data so you may examine how your own or a competitor’s website has gained or declined in the ranks for specific keywords.

Summing it up

You must set up Google Analytics and connect Google Search Console to your website, whether you’re a blogger or an eCommerce site owner, in order for your keyword research plan to succeed.

These tools show you the average CTR (click-through rate) on your listing as well as how your website performs for specific keywords. You may improve your keyword ranks by tweaking your title to increase CTR.

I hope that this article has assisted you in your hunt for the best keyword research tools for SEO. You might also want to take a look at my guide to keyword research for some pointers on how to conduct your research and put the results to use.

Frequently Asked Questions

Why is keyword research done in SEO?

Keyword research is essential since it can disclose key information that can help your organization flourish online. In order to improve your content marketing strategy’s exposure, rankings, and traffic in organic search, you should conduct keyword research to find out what terms people are actually looking for and how competitive they are.

What is the best free keyword research tool for SEO?

Keyword Research can be effectively done with paid and free research tools. As your business and marketing strategy expands, free tools might not stay of much use. However, they are great to use for bloggers, small agencies and businesses that have a limited keyword research requirement. Here are 5 best free Keyword Research tools for SEO
1. Ubersuggest
2. Keyword Surfer
3. AnswerThePublic
4. Ahrefs Keyword Generator
5. SEMrush Keyword Magic Tool

How do I generate keywords for SEO?

Keyword Research can help you rank your content and website at the top of SERPs. Here’s how you can generate keywords for SEO:
Step 1: Find topics that are related and relevant to your business
Step 2: Identify common words related to those topics
Step 3: Understand and analyze your customer intent while doing this
Step 4: Research the filtered topics using Keyword Research tools
Step 5: Filter keywords that have the most volume with lowest competition


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