How Many Likes on TikTok To Get Paid in 2024?

How many likes on TikTok to get paid? Unlock the secrets of TikTok's monetization in 2024. Dive into our comprehensive guide now.

Content creators and influencers make a lot of money on TikTok. A lot of people watch videos on TikTok every day. There are 1 billion monthly active TikTok users worldwide. To make more money on TikTok, you need to learn how it works and how people use it.

There are a lot of people using TikTok, so it’s a good opportunity to make money. In this post we explain everything about TikTok, how much money you can make from the Creator and Creativity Program funds, and also some extra ways to increase your earnings on TikTok, and most importantly how many likes on tiktok to get paid in 2024.

How Much Money Does TikTok Pay?

TikTok Pay

Many people think TikTok pays you for every view, but that’s not true. TikTok doesn’t give money for each video view. Instead, TikTok gives 2-4 cents for every 1000 times your video is seen. TikTok has been working on new programs to help TikTok creators and influencers make more money. TikTok has two main programs to choose from:

  • The Creators Fund – announced at the end of 2020
  • The Creativity Program (Beta) – introduced in May 2023

Both of these funds are meant to find the natural ways that creators and influencers bring in users and keep them using TikTok. The payment amount varies for each user based on how popular they are and what stage they are at as an influencer.

Leveraging online marketing services can significantly amplify your TikTok channel’s visibility and engagement, propelling your content to a wider audience and boosting your path to monetization.

How Many Likes on TikTok to Get Paid?

If you are asking how much money TikTok pays for likes, the answer is they don’t pay for likes. TikTok doesn’t give money for likes, but it does pay for each view you get. If you cared a lot about getting likes before, this might not be good for you.

But if more people like a video, it means more people have watched it because people who like a video have definitely watched it and added to the view count. However, this is not a rule for everyone, and each creator will earn a different amount because no two accounts are alike.

According to information from popular TikTok users, TikTok pays between 2 to 4 cents for every 1,000 views. To learn more, let’s see how many likes and comments affect how much money you can make.

TikTok Payment Method Calculation

We can’t say exactly how much money each like or view is worth, but by comparing video analytics and payment history, we can get an idea of how TikTok calculates payments. Here is a table that shows how much money you can make from getting likes on TikTok.

Influencer TypeFollower CountEngagement RateEarnings/Post
Nano 1K-10K10-15%5-25 USD
Micro10K-50K17.96%25-125 USD
Mid-tier50K-500K6-8%125-1250 USD
Macro500K-1 Million6.20%1250-2500 USD
Mega1 Million+4.96%2500 USD

Clearly, how much people like and interact with a video is a big factor in how much money you get from TikTok. If there are more videos, people might not watch each one as much, and you might not make as much money.

How Much Money Can You Earn for 1 Million Views on TikTok?

If you get 1,000 views on TikTok, you can make between 2 to 4 cents. So, if you get 1 million views, you could make $20 to $40. These returns are not as good as other social media platforms, which offer a lot more for a million views.

However, if we look at it on a bigger scale, a really popular influencer will make a lot more money than a less popular influencer. If a small influencer gets 2 million views and makes $60 per video, a big influencer with 100 million views would make $600 instead.

How Much Can You Earn Through the Creator Fund on TikTok?

In 2020, TikTok started a Creator Fund to support and reward people who make videos.

This fund is calculated by looking at how many people watch a creator’s video, how much they interact with it, and if the creator follows the rules of the community and the website. 

Not every video will be eligible for the creator fund. Please note that the TikTok Creator Fund is not accepting new applicants. If you want to use the new Creativity Program Beta, you won’t get money from the Creator Fund anymore.

As we mentioned earlier, many experts think TikTok pays between 2 to 4 cents for every 1,000 views, but they don’t know the exact calculation process. You have to get 1 million views for just $20 to $40.

Not a lot. Still, many creators were happy about this because TikTok allowed them to earn money without needing help from other companies. Also, it’s simple because once you make at least $10, you can take out your earnings with PayPal or Zelle.

Also read: How to Delete A Video on TikTok – Complete Guide

How Much Can You Earn Through the Creativity Program Beta on TikTok?

TikTok noticed that many people weren’t happy with the small amount of money they were getting from the Creator Fund. So, they started trying out a new program called “Creativity Program Beta” in May 2023 to see if it will work better.

According to TikTok, this program is designed to help creators make more money. This beta program is for longer TikTok videos. It has rules like the creator fund but with a few small differences. Requirements to join the creativity program beta:

  • You need to have an account based in the US
  • You have to be at least 18 years old
  • You should have at least 10,000 people who follow you
  • At least 100,000 people should have watched your videos in the last 30 days

Since this program is new and still being tested, we don’t know much about how it pays yet. We will have to wait and see what happens in the future. If you want to be part of a TikTok creativity beta program, just follow these steps:

If you have signed up for the creator fund

Step 1: Open the TikTok app and tap on the profile icon

Step 2: Press the button with three horizontal lines, then go to settings

Step 3: Press the “creator tools” and then “creator fund”

Step 4: Click on the “switch” button at the bottom of the page

If you have not signed up for the creator fund

Step 1: Open the TikTok app and tap on the profile icon

Step 2: Press the button with three horizontal lines, then go to settings

Step 3: Press the “creator tools” and then “creator fund”

Step 4: You will receive a message to know if your application is accepted within three days

How is Creativity Program Beta Better Than Creator Fund?

Creativity Program

TikTok is closing its $1 billion Creator Fund which was introduced in 2020, and focusing on its new Creativity Program since many creators were upset that they don’t get paid much, even when their videos are really popular.

TikTok has created a new formula for their Creativity Program that will give people more money for their videos. The Creativity Program gives rewards to creators who make videos that are more than one minute long, unlike the Creator Fund which had no specific video length requirement.

These longer videos are getting more views and are easier to find. People who make good and unique videos that are longer than one minute can now make up to 20 times more money from TikTok than before.

Who Made the Most Money on TikTok in 2023?

TikTok doesn’t usually pay its users much, but the popular creators are making a lot of money. Certainly, they make money from a variety of sources and not just from the Creators’ Fund.

TikTok CreatorEstimated Earnings (Million Dollars)Number of Followers (Million)
Charlie D’Amelio17.5151.2
Dixie D’Amelio1057.1
Addison Rae8.588.4
Khaby Lame5161.9
Bella Poarch592.6
Josh Richards526
Kris Collins4.7549.6
Avani Gregg 4.7543
Zach King378.1
Riyaz Aly245.8

You might already know about these people or this might be the first time you’ve heard of them, but looking at how many followers they have compared to how much money they make can help you understand how much money you could make on TikTok.

TikTok Creators Case Studies

TikTok values its creators and encourages them to make new videos. Here are some examples from TikTok showing how creators worked with companies to promote their products.

Benefit Cosmetics Partnering With @milliet24

The partnership between the TikTok creator @milliet24 and the cosmetic company made more people interested in the brand. Cosmetics is a big industry right now and having TikTok influencers to promote your brand will help increase sales.

Wanna Kicks Partnering With @Josephwsj

The fashion company worked with a popular TikTok user @Josephwsj. The content was made not just to sell the brand, but to also inform and teach people. The subtle advertising of Wanna Kicks by the creator helped the app get a lot more people to download it.

Factors That Affect Your TikTok Views

Algorithm Engagement

TikTok’s Algorithm Engagement means that the more people engage with your content, the more it will be seen by others. The platform’s algorithm looks at how users interact with your videos, that is how much they like, comment, and share them.

This is really important for your videos to grow naturally. More interaction shows that people like and are interested in your content, so the algorithm will show it to more people. Get people to join in by making content that they can relate to, enjoy, and easily share with others.

Interesting captions and prompts that ask people to do something, help improve the way a website shows content. This creates a helpful relationship between the people who make the content and the website.

Trend Participation

Getting involved in TikTok trends is a smart way to make your videos more popular. Trends usually have special pages where you can find them, and using popular audios or participating in challenges can help more people find your videos.

TikTok shows popular videos to more people, so they can get more views. By making your content fit in with what’s popular on TikTok, you can get more people to watch it and increase your chances of it becoming really popular.

Video Length

It’s important to make sure your TikTok videos are the right length to keep people interested. The platform likes short videos that are 15 to 60 seconds long because users want quick and interesting videos.

Short videos are usually better, but trying out different lengths can help you figure out the best length for your content. Watch how long people stay interested to find out what keeps them interested.

TikTok’s algorithm likes videos that people watch all the way to the end. So, it’s important to keep your audience interested while also getting your message across in the recommended time.

Audience Interaction

Engaging with your viewers is really important for doing well on TikTok. Interacting with comments, showing appreciation for your audience, and asking people to join in helps build a sense of togetherness. The TikTok algorithm likes videos that get a lot of likes and comments. It shows these videos to more people.

Connecting with your followers not only helps you gain loyal fans, but also tells the algorithm that your posts are important and helpful. Ask questions, answer comments, and talk with your viewers to make a connection and get more people to watch your content.


Using the right hashtags is really important for getting noticed on TikTok. Hashtags organize your posts and help people find them if they are interested in certain topics or trends. Choose a combination of both well-known and specific hashtags that match your content to help more people see it.

TikTok’s algorithm looks at hashtags when deciding which content to show, so using hashtags can help more people see your videos. Monitor popular hashtags and use them in your videos to take advantage of current trends.

Using the right hashtags makes sure that more people can find and see your posts, which can help you reach a bigger and more varied audience. This can lead to more people seeing and liking your content.


Collaborating with others is a great way to grow your TikTok following and reach different kinds of people. Teaming up with other creators helps you reach their fans and grow your own following.

When people work together on content, more people like it and it makes them want to learn more about the creators. TikTok’s algorithm notices when people are really interested in a video, which could make it more popular and get more views.

Find partners who have the same audience or a different but complementary content style to make the most out of working together. This will help both of you to share your content and help each other out.

Video Quality

The quality of the video is very important for getting more views on TikTok. Good quality videos that look nice can grab and keep people’s attention. Make sure the lighting, how the picture is framed, and how it looks overall are all good to make the picture interesting to look at.

TikTok’s algorithm can tell which videos are really good, so those videos get seen more and get more views. Being creative is important, but having good video quality makes your content look more professional.

Make sure the pictures and sound are clear so people enjoy watching the video. This will make them more likely to watch, like, share, and engage with the video, which helps the platform do well.

Other Options to Earn Money on TikTok

Earn Money on TikTok

If you are in the Creator Fund, you can get paid for your content right away. Yet, using only this method does not provide sufficient pay. Particularly since it’s hard to qualify for the Creator Fund:

  • You have to be 18 years or older
  • Have at least 10,000 people who follow you
  • In 30 days, you need to get 100,000 views before you can apply for it

Before the Creator Fund and Creativity Program Beta were introduced, TikTokers were already making money by promoting brands or getting people to engage with their posts.

Some of the best ways to make money on TikTok are listed below.

  1. Find Sponsors

Getting sponsors can help you make a lot of money easily. TikTok famous people like Charli D’Amelio charge $100,000 to promote a product in their TikTok videos.

If you have fewer than 10,000 followers, you can charge between $5 and $25 to promote a product or service. You can charge between $20 and $125 for a post if you have 10,000 to 50,000 followers, or between $125 and $1000 for a post if you have 50,000 to 500,000 followers.

You can contact companies and start talking to them about how you can help them find customers or make their brand better. The cold-pitching method works if people like your profile and find it interesting. Make sure you have a strong engagement to get sponsors interested in your profile.

  1. Perform Direct Sales

You can use TikTok to sell your products to people all over the world and make a lot of money. Lots of TikTok businesses have opened online stores on the app to grow their business. You can begin by sharing fun videos about your product to get people interested.

Brands like this way because it gives them control over what they create and how they sell their products without having to spend any money. Products of any size can be sold online nowadays. You just need to market them the right way.

  1. Do Collaborations

Another common way to make money on TikTok is by working with companies to promote their products. As more people use social media and the internet, companies want to have a strong online presence. Partnering with other brands can help you earn a lot of money, from $50,000 to $150,000 or more, depending on how much your followers are involved and how many you have.

  1. Get Live Gifts

Another way to make money on TikTok is by receiving gifts and money directly from fans while doing a live stream. By turning on this feature, people who make content can get digital presents from their followers, like TikTok Diamonds, which can be changed into actual cash. Many TikTok fans send lots of money to their favorite influencer.

  1. Offer Consultation

People are not afraid to spend money on learning, especially when they can learn from an expert. If you are really good at something, you should never give it away for free. This is a saying that you might have heard before.

You can help others by giving advice over the phone if you are good at something and think you can help them get better at it. Most consultants charge between $100 and $500 for each meeting.

  1. Do Affiliate Marketing

TikTok has an affiliate program where people can make money by promoting products. You can ask for free samples from brands and show off your favorite items in your TikTok videos and live streams, with access to over 10,000 products in the marketplace.

When someone buys something using your link, you get a share of the money. TikTok has a helpful section with information on affiliate marketing. You can find all the details here.

5 Ways to Increase Your TikTok Views

Understanding how to make money on TikTok is one thing, but actually doing it is another. We’re here to help with that too. Social media experts and TikTok influencers have tried out and studied different things to come up with tips that are commonly used as the best ways to do things.

While good content is the most important thing, here are some things you can do to make your TikTok profile better.

  1. Improve your Profile

To get more attention on TikTok and have more people follow you, improve your profile by using the right hashtags and keywords in your bio, and by linking to your other social media accounts. This will help more people find you on the platform.

  1. Keep Posting Regularly

The time you share your TikTok video influences how well it does. Creating a schedule for when you post and sticking to it shows that you are hardworking and can attract your audience’s attention. If you are having a hard time staying on schedule, you can make a plan for what content to create and when to publish it.

  1. Follow the Three Second Rule

The beginning of your video needs to be really interesting so that people keep watching and don’t skip it. These moments can also affect how much TikTok shows your videos to more people if they watch for at least three seconds. Make sure to use the first seconds wisely.

  1. Respond With a Video

Making a new video to reply to comments is really important and shows that you care. It shows that you are connecting with the audience and making them feel like their thoughts and opinions are important. Also, it helps to reach more people who read the comments and want to see your reply.

  1. Use the Question and Answer Feature

TikTok added a new feature in March 2021 that lets users answer questions on their profiles. Usually, when more questions are answered, there is more interaction. So, it’s important to reply to as many questions as possible.

To Conclude

TikTok helps people make money in different ways. You will receive 20 to 40 cents for every 1,000 views. If you keep making popular videos on TikTok, you can earn $100 to $500. Some people might think it’s not as good or requires more work than other social media sites.

With the new creativity beta program, you can make a lot more money if you create videos that are longer than one minute. You can make money in different ways on TikTok, such as working with others, promoting products, doing live videos, and more. Don’t forget, if you want to make money from TikTok, you have to work hard all the time.


How can you work with brands on TikTok?

Brands work with TikTok content creators to create and share sponsored posts. As a creator, you can team up with companies to show their products or services in your videos. Negotiate the terms, make real content, and make money by working with brands.

How can I become famous on TikTok?

Becoming popular on TikTok is hard. It’s a combination of creativity, knowledge, and luck. However, if you use popular songs and hashtags on TikTok, and make videos with popular people, it can help you get more attention from their followers.

Can you use TikTok for affiliate marketing?

Yes, TikTok can be a good place to do affiliate marketing. You can advertise things in your videos and add links to buy them. When people buy things using your affiliate links, you get money. Make sure to be open and honest in your promotions to get the best results.

How much money does TikTok pay every month?

The amount of money people get paid on TikTok each month can be very different. Famous creators can make lots of money each month from partnerships with brands, receiving gifts, and sharing ad revenue. But new creators might have to work for months before making any money at all.


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