Podcast With Adriaan Dekker
Maximize your Google Ads ROI on a limited budget! Join Google Ads expert Adriaan Dekker as he reveals strategies for scaling campaigns and optimizing performance.
Scale Your Google Ads ROI: Proven Strategy for Small Budgets with Adriaan Dekker
Show Notes
Looking to maximize your Google Ads ROI with a limited budget? Discover proven strategies from Google Ads expert Adriaan Dekker in this value-packed interview. Learn how to effectively scale your campaigns while maintaining strong performance, even with smaller advertising budgets.
Adriaan shares his 6+ years of expertise on implementing enhanced conversions, optimizing tracking, and leveraging advanced targeting techniques that deliver results. Get actionable insights on avoiding common scaling mistakes, implementing profit-focused metrics, and making data-driven decisions to improve campaign performance.
From essential tools and resources to practical tips on audience segmentation, discover how to:
- Optimize campaigns for maximum ROI
- Implement advanced tracking solutions
- Choose the right campaign types for your business
- Scale effectively without sacrificing performance
- Leverage AI and automation strategically
Perfect for business owners and marketers looking to improve their Google Ads results while working with smaller budgets. Whether you’re just starting with Google Ads or looking to optimize existing campaigns, this interview provides valuable insights to help you achieve better results with your advertising spend.
Chapters:
00:00 – Intro
00:40 – Digital Advertising Specialization Inspiration
04:07 – Pivotal Moments in Your Journey
05:45 – Common Google Ads Scaling Mistakes
07:55 – Underutilized Google Ads Features
08:52 – Timeframe for Google Ads Results
10:32 – Staying Ahead of Google Ads Updates
11:44 – Small Business Google Ads Maximization
12:48 – Starting a Service-Based Business
15:31 – Importance of Enhanced Conversions
18:16 – Future of Paid Advertising Trends
20:30 – Effective Use of AI Tools
21:47 – Cross-Channel Marketing Strategies
22:30 – Advanced Targeting Techniques
24:02 – Audience Segmentation Strategies
25:25 – Targeting Improvement and User Privacy
26:42 – Essential Tools for Google Ads Professionals
28:59 – Building a Campaign for Service Businesses
29:50 – Single Keyword Ad Groups (SKAGs)
30:40 – Evolution of the PPC Specialist Role
31:40 – Resources for Learning Google Ads
34:10 – Rapid Fire Round
34:41 – Advice for Google Ads Beginners
34:50 – Most Interesting Google Ads Campaign
35:20 – Favorite Google Ads Metrics
35:40 – Influential Figures in Digital Marketing
36:30 – Secrets to 100k LinkedIn Followers
38:45 – What’s Next in Your Journey
39:38 – Final Advice for Google Ads Success
40:23 – Learn More About Our Guest
Meet the speakers
Navneet Kaushal
Our Host
Adriaan Dekker
Guest
Guest Bio
Adriaan Dekker
Google Ads Specialist
Adriaan Dekker is a Google Ads expert dedicated to helping companies scale their growth through strategic advertising. With a focus on maximizing ROI, he offers a comprehensive suite of services including Google Ads audits, campaign management, and training.
Adriaan also specializes in setting up Google Analytics 4 and Google Tag Manager to ensure precise tracking and data-driven decision-making. His expertise empowers businesses to optimize their Google Ads campaigns, even with limited budgets, and achieve significant, measurable results.
