Podcast With Alex Moss
What’s next for SEO in the AI era? In this episode, Navneet Kaushal talks with Alex Moss, principal SEO at Yoast, about how AI is transforming search rankings and digital marketing—plus practical strategies to stay on top.
Discovery Optimization: Is SEO Evolving Beyond Google with Alex Moss
Show Notes
What’s next for SEO in the age of AI? Discover how to rank your website number 1 and stay ahead of the curve with actionable SEO strategies! In this insightful episode of the Agency Insider Show, Navneet Kaushal sits down with Alex Moss, principal SEO at Yoast and cofounder of Firecast, to explore how AI is revolutionizing search engine rankings and reshaping digital marketing.
From understanding discovery engines to creating cross-platform content that drives organic traffic, Alex shares a step-by-step guide on adapting your SEO approach to thrive in an AI-driven world. Should agencies rely on plugins for strategy? Why is WordPress still the best CMS for SEO? How can you prepare for AI-generated answers replacing traditional Blue Links? Get answers to these critical questions and learn how to achieve a #1 ranking while building trust and credibility in your brand.
Whether you’re an SEO pro or a beginner, this video is packed with practical tips to help you future-proof your strategy, improve visibility, and navigate the evolving landscape of search. Don’t miss these expert insights to optimize smarter, not harder.
Ready to take your SEO game to the next level? Watch now and start implementing these proven techniques today! Keep optimizing!
Chapters:
00:00 – Intro
01:28 – What has been your journey in SEO?
03:50 – How has SEO evolved over the years?
07:36 – Is SEO transforming into discovery optimization?
10:11 – Why is multichannel content the future?
12:08 – What would you name your agency today?
13:38 – How can you create cross-platform discoverable content?
16:02 – What role do AI workflows play in SEO?
18:59 – Which tasks should AI automate and which should humans lead?
21:19 – How can SEOs prepare for the rise of AI?
26:03 – How does WordPress compare to other CMSs?
29:12 – Why shouldn’t plugins dictate your SEO strategy?
30:57 – What is the importance of schema and credibility signals?
39:41 – How can you future-proof your SEO for 2025 and beyond?
43:15 – Will SEO jobs undergo reinvention?
44:55 – What advice can you give agencies struggling to prove SEO ROI?
47:10 – Where can you find Alex online?
48:15 – Closing
Meet the speakers
Navneet Kaushal
Our Host
Alex Moss
Guest
Guest Bio
Alex Moss
Principal SEO at Yoast
Alex Moss is a seasoned digital strategist and technical SEO with over 15 years of experience scaling websites and brands. He’s currently Principal SEO at Yoast, guiding product innovation and search strategy, and Co-Founder of FireCask, a Manchester-based agency specializing in organic marketing and WordPress development. Alex has led SEO and web projects for major brands like Expedia, Vitabiotics, and the Financial Times. A serial entrepreneur, he’s also co-founded ventures in tech, pet care, and hospitality.
