Podcast With Bill Gaule
Master B2B SEO and “flip the funnel” to drive organic traffic and rank number 1! Join Navneet Kaushal and Bill Gaule for actionable strategies for SEO success in 2025.
Master B2B SEO: Flipping the Funnel for Success with Bill Gaule
Show Notes
Discover the secrets to mastering B2B SEO and learn how to “flip the funnel” to drive more organic traffic and achieve a #1 ranking! In this episode of the Agency Insider Show, Navneet Kaushal sits down with SEO expert Bill Gaule, cofounder of SERPsculpt, to share actionable strategies designed for success in 2025. Whether you’re aiming to rank your website number 1 or looking for the ultimate step-by-step guide to improving your search engine rankings, this video covers everything you need.
Explore powerful SEO strategies for 2025, including bottom-of-funnel content creation, optimizing for high commercial intent, and balancing brand voice with SEO-friendly practices. Bill also reveals how to use tools like Ahrefs, Keywords Everywhere, and AI for effective content marketing, plus insider tips on improving conversions with high-impact CTAs. Perfect for beginners and advanced marketers alike, this practical guide will help you stay ahead of the competition and turn your website into an organic traffic magnet.
Ready to elevate your SEO game? Watch now to unlock proven tactics and start driving more traffic today. Don’t forget to subscribe for more expert insights and share your thoughts in the comments. Let’s make 2025 your year of SEO success!
Chapters:
00:00 – Introduction
01:52 – Effective Content Marketing Strategies
03:11 – Creating Original Content that Ranks Well
05:58 – Balancing SEO and Brand Voice
07:42 – Core Principles in Content Marketing
12:00 – Client Success Story in Content Marketing
13:05 – Content Velocity in Marketing
14:46 – Importance of Strategy in SEO
16:52 – Writing for Search Engines and Audiences
18:15 – Essential Tools for Content Strategy
25:07 – Copywriting Techniques for SEO
28:04 – Importance of Linking in SEO
29:30 – Crafting Effective Meta Descriptions
30:41 – AI’s Impact on SEO Copywriting
34:17 – Creating High-Converting Content
37:33 – Content for Buyer’s Journey Stages
40:54 – Improving Conversions with Content Optimization
42:10 – Strategies for New vs Old Websites
44:34 – Belief in Content Repurposing
47:35 – Rapid Fire Round
48:14 – Advice for B2B Content Marketers
49:10 – Outro
Meet the speakers
Navneet Kaushal
Our Host
Bill Gaule
Guest
Guest Bio
Bill Gaule
Co-Founder & SEO Director,
SERPsculpt
Bill Gaule is the SEO Director and Co-Founder of SERPsculpt, a company dedicated to helping B2B businesses achieve significant growth through content marketing.
With a background in Politics and Public Administration, majoring in Law and Sociology, Bill brings a unique analytical perspective to SEO. He specializes in drastically improving SEO for SaaS companies, leveraging his expertise to help online B2B businesses scale and acquire a dominant online presence.
