Podcast With Georgia Tan
Explore the future of SEO with Georgia Tan, Co-Founder of Switch Key Digital, as she reveals how Search Experience Optimization (SXO) is revolutionizing strategies. Learn to integrate SEO with UX and CRO to drive organic traffic and achieve #1 rankings.
SXO: The Future of SEO You Can’t Ignore with Georgia Tan
Show Notes
Hey there, SEO enthusiasts! 🚀 Are you ready to explore the future of SEO you can’t ignore? In this episode of the Agency Insider Podcast, I sit down with Georgia Tan, Co-Founder & Head of Search at Switch Key Digital, to unravel the secrets of search experience optimization (SXO) and how it’s revolutionizing SEO strategies. Discover how to drive more organic traffic and achieve a #1 ranking by integrating SEO with UX and CRO. We’ll dive into Georgia’s personal journey from content writing to leading her own digital agency, and explore insightful tips on adapting to AI advancements, optimizing for voice search, and creating engaging content that ranks your website number 1. Whether you’re a beginner or an advanced user, this step-by-step guide is packed with actionable advice to enhance your search engine rankings and visibility. Ready to transform your strategy? Keep optimizing, and let’s achieve those top rankings together! 📈
Chapters:
00:00 – Intro
00:52 – Interest in Digital Marketing
02:28 – Mentors and Pivotal Moments in SEO
03:48 – Staying Updated in Digital Marketing
05:19 – Early Experiences Shaping SEO Approach
08:00 – Evolution of Content Strategies
09:50 – Adapting Business Content Strategies
11:22 – Role of Video and Audio in Content Strategy
12:42 – Common SEO Content Mistakes
14:37 – Optimizing for User Intent
16:34 – Search Experience Optimization (SxO)
19:24 – Building Trust and Authority in SEO
23:35 – Importance of Storytelling in SEO
25:04 – Key Ranking Factors for SEO
26:54 – Underrated SEO Techniques
28:04 – Biggest Hurdles in SEO
29:24 – Difficult SEO Challenges
32:06 – Educating Clients and Team Members
33:46 – Staying Motivated in Digital Marketing
35:10 – Voice Search Optimization
36:30 – Local SEO Strategies
38:00 – Essential Digital Marketing Skills
39:10 – Learning Resources for Digital Marketing
40:15 – Favorite SEO Tools
41:10 – Recommended Books for SEO
41:55 – Future of SEO Evolution
42:50 – Final Advice on SEO
43:35 – Connect with Georgia
Meet the speakers
Navneet Kaushal
Our Host
Georgia Tan
Guest
Guest Bio
Georgia Tan
Co-Founder, Switch Key Digital
Georgia Tan is the Co-founder & Head of Search at Switch Key Digital, an agency specializing in Search Experience Optimization (SXO). She excels at bridging the gap between SEO, User Experience, and CRO to deliver impactful results. An internationally sought-after speaker, Georgia has shared her expertise at prominent conferences like Digital Marketing Europe and World of Search.
Committed to education, she’s launching an SXO course with Internet Marketing Gold in 2025. Georgia also actively supports women in the industry as an organizer for Women in SEO & Digital Marketing Sydney, fostering community and growth.
