Podcast With Jes Scholz

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Entity SEO Secrets: How to Make Your Brand Google’s Trusted Friend with Jes Scholz

Show Notes

Discover the secrets to ranking your website #1 and making your brand Google’s trusted friend with Jes Scholz in this action-packed episode of The Agency Insider Show! 🚀 Whether you’re struggling with indexing, navigating AI-driven platforms, or building a strong brand presence in search engines, we’ve got you covered.

In this step-by-step guide to SEO strategies, Jes shares how to shift from outdated tactics like backlinks to entity-based optimization, ensuring your brand becomes a standout in Google’s Knowledge Graph. Learn how to drive more organic traffic by enriching your content, mastering structured data, and leveraging powerful tools like ChatGPT and AI-driven search engines. Plus, find out how to build EEAT (Experience, Expertise, Authority, and Trustworthiness) authentically to outshine your competitors.

Questions we explore:

• Is your brand a stranger or a trusted friend in Google’s Knowledge Graph?
• How can agencies future-proof their SEO strategies in the age of AI?
• What’s the secret to creating topically relevant content that converts?
• Are you optimizing your site for indexing across all search platforms?

Packed with actionable insights, this guide is perfect for marketers, agencies, and business owners looking to achieve a #1 ranking and dominate search engine rankings in 2024. Don’t miss Jes Scholz’s expert advice on how to evolve as a marketer and stay ahead in the ever-changing SEO landscape.

Ready to transform your SEO game? Hit play now and start driving real visibility and better rankings today! 💡

Chapters:

00:00 – Intro: What to Expect in Today’s Episode?

01:25 – Jes Outh: How Did Your SEO Journey Begin?

06:41 – Early SEO Principles: What Still Holds True Today?

09:54 – Google Knowledge Graph: Why Does Your Brand Need Entity Status?

12:22 – Building Relationships with LLMs: How to Get Started?

14:22 – Strengthening Brand Signals: What Actionable Steps Can You Take?

16:29 – SEO Costs: Is It Becoming More Expensive?

18:48 – Structuring Entities: How to Connect Them Effectively?

20:44 – Schema Markup: What is the Biggest Misconception?

22:12 – Becoming Google’s Friend: What Does It Entail?

23:33 – EEAT Myths: What Are the Common Misunderstandings?

26:10 – Building Real EAT: How Can You Achieve This?

28:45 – In-House Writers: What Role Do They Play in SEO?

30:10 – Organic Sessions: Why Should You Stop Chasing Them?

34:20 – Content Strategy Shift: Why Focus on Value Over Volume?

37:00 – Content Differentiation: How Can You Stand Out?

39:08 – AI in SEO: What Role Does It Play Today?

40:50 – Indexing Mistakes: What Do Agencies Often Get Wrong?

46:14 – Indexing: What Should You Know?

48:25 – Bing Webmaster Tools: How Frequently Should You Use Them?

55:30 – Tracking Prompts: What Are the Best Practices?

58:12 – Staying Ahead: What Must Agencies Do?

01:00:33 – Measuring Traffic from New Surfaces: How Can You Do It?

01:03:12 – High-Converting Traffic: Why Should You Double Down?

01:06:01 – Rapid Fire Round: Quick Insights on SEO!

01:07:04 – Outro: What’s Next for You in SEO?