Podcast With Jess Cook
Ready to revolutionize your content marketing with AI? Join Navneet Kaushal and content marketing expert Jess Cook as they unveil cutting-edge AI strategies for 2025, from creation to personal branding.
Leverage AI to Master Content Marketing in 2025 with Jess Cook
Show Notes
Are you ready to leverage AI to master content marketing in 2025? In this episode of the Agency Insider Show, host Navneet Kaushal sits down with Jess Cook, a content marketing powerhouse, to explore the future of AI-driven strategies that will shape the content marketing landscape. Learn how Jess transitioned from creative director to a trailblazing content marketer, and gain insights into how AI is transforming content creation workflows, streamlining processes, and amplifying creativity.
Discover actionable tips on crafting standout content, navigating B2B vs. B2C strategies, and utilizing subject matter experts to deliver high-quality, trustworthy content. Jess also shares her expertise on building a strong personal brand, creating engaging LinkedIn content, and how AI tools can enhance—not replace—human creativity.
Whether you’re a seasoned marketer or just starting, this conversation is packed with valuable insights to help you stay ahead in the ever-evolving world of content marketing. Ready to elevate your strategy and dominate content marketing in 2025? Hit play now and take the first step toward mastering the art of leveraging AI for impactful marketing!
Chapters:
00:00 – Intro
00:50 – Jess Cook’s Journey: Creative Director to Content Marketer
02:20 – Evolution of Content Marketing Trends
04:15 – B2B Shift’s Impact on Content Creation
06:50 – Prominent Content Formats in Marketing
07:50 – AI’s Impact on Content Marketing Future
09:47 – Favorite AI Writing Tools Discussion
11:41 – Role of SMEs in Content Creation
13:22 – Collaborating with the Right Experts
15:18 – Challenges of Including SMEs in Content
16:46 – Ingredients for Standout Content Creation
19:00 – Common Agency Mistakes in Marketing
20:13 – Notable Content That Stands Out
22:50 – Refreshing Stale Content Strategies
24:50 – Personalizing Your Content Strategy
28:20 – Personal Branding in Content Marketing
33:23 – Essential Advice for Content Marketers
34:54 – Balancing Personal and Company Branding
36:15 – LinkedIn Tools for Marketers
37:06 – Engaging LinkedIn Content Tips
38:06 – Rapid Fire Round of Questions
39:07 – Future Trends in Content Marketing
40:40 – Preparing for the Future of Marketing
41:32 – Valuable Skills for Future Content Marketers
42:45 – AI’s Role in Augmenting Creativity
43:42 – Final Advice for Aspiring Marketers
44:11 – Connecting with Jess Cook
Meet the speakers
Navneet Kaushal
Our Host
Jess Cook
Guest
Guest Bio
Jess Cook
Jess Cook is a highly accomplished content marketer and strategist with over two decades of experience, transitioning from a successful career as a creative director. Praised for her ability to ignite passion in content and foster team morale, Jess has led numerous successful product launches and content initiatives.
Known for her empathetic and curious approach, Jess is a sought-after speaker who provides actionable insights on crafting standout content, navigating B2B vs. B2C strategies, and leveraging subject matter experts. Her expertise also extends to building strong personal brands and creating engaging LinkedIn content, always emphasizing how AI tools can enhance human creativity.
