Podcast With Michal Suski
Join us as Michal Suski, co-founder of Surfer SEO, shares his journey from forestry to digital marketing innovator. Discover how Surfer SEO was built, upcoming features, and strategies for creating successful content in the age of AI.
Dominating Google: Surfer SEO’s Game-Changing Features with Michal Suski Head of Innovation, Surfer
Show Notes
In this episode of the Agency Insider Podcast, I am thrilled to be joined by Michal Suski, co-founder of Surfer SEO, a game-changing content optimization tool that’s revolutionizing the way SEO professionals approach content creation and search engine optimization. Michal shares his unique journey from a background in forestry to becoming a leading figure in the digital marketing world, and how he and his team built Surfer SEO from the ground up.
We dive deep into the origins of Surfer SEO, the challenges of scaling a digital marketing agency in a small village in Poland, and the innovative strategies that led to the creation of one of the most powerful SEO tools available today. Michal also reveals some exciting new features coming to Surfer SEO, discusses how to adapt to Google’s constantly changing algorithms, and shares valuable insights on what it takes to create truly successful content in the age of AI.
Whether you’re an SEO professional, a digital marketer, or an entrepreneur looking to scale your business, this episode is packed with actionable advice and insider knowledge. Tune in to learn how Surfer SEO can help you optimize your content, improve your search rankings, and stay ahead in the ever-evolving world of digital marketing.
Chapters:
00:00 – Intro
00:50 – Co-founding Surfer SEO
06:05 – Launch of Surfer SEO
11:05 – Evolution of Surfer SEO
18:13 – Adapting to Google’s Algorithms
22:57 – Exciting Features of Surfer SEO
25:17 – Topical Map Feature Overview
29:45 – AI Tools and Content Quality
33:28 – Common SEO Mistakes
36:00 – High-Quality Content Differentiation
37:49 – SEO Advice for Small Businesses
39:34 – Challenges in Growing Surfer SEO
40:52 – Fostering Team Innovation
42:30 – Entrepreneurial Advice
44:42 – Personal Insights and Experiences
46:11 – Recommended Books
47:11 – Staying Updated on SEO
49:54 – Learning More About Surfer SEO
Meet the speakers
Navneet Kaushal
Our Host
Michal Suski
Guest
Guest Bio
Michal Suski
Head of Innovation, Surfer
Michał Suski, Co-founder and Head of Innovation at Surfer SEO, is a passionate digital marketer with a deep love for SEO. He’s been instrumental in evangelizing a data-driven approach to content optimization.
Michał has trained hundreds of SEOs, copywriters, and marketers on on-page SEO, content strategy, and technical optimization, empowering them to achieve better search rankings and create high-performing content. His expertise lies in simplifying complex SEO concepts and making them accessible to a wide audience.
