Podcast With Sarah Pokorna
Unlock the secret to ranking #1 with psychological SEO! Join Navneet Kaushal and Sarah Pokorna as they reveal how understanding human behavior and cognitive biases can transform your strategy and drive more organic traffic.
Psychology Meets SEO: The Secret to Better Conversions, Sarah Pokorna
Show Notes
Can psychology be the secret weapon to transform your SEO strategy? In this must-watch episode of the Agency Insider Show, we explore how understanding human behavior can help you rank your website number 1, drive more organic traffic, and achieve a #1 ranking on search engines.
Join Navneet Kaushal and SEO expert Sarah Pokorna as they uncover the powerful connection between psychology and SEO. Learn the step-by-step guide to leveraging cognitive biases, psychomarketing tactics, and user-centric strategies to improve your search engine rankings. Whether you’re new to SEO or a seasoned marketer, this video is packed with actionable insights to help you optimize like never before.
We dive into cutting-edge techniques for tailoring content to different mindsets, the role of cultural identity in global campaigns, and the ethical implications of AI in SEO. Wondering how to align your strategies with Google’s focus on helpful content or how to make your WordPress SEO guide stand out? We’ve got you covered!
Ready to stay ahead of the curve and future-proof your SEO strategy? Watch now to uncover the tools and tactics that will set you apart from the competition. Don’t forget to like, comment, and subscribe for more powerful SEO strategies!
Chapters:
00:00 – Intro
00:44 – How Did Sarah Transition from Traditional Marketing to SEO?
04:15 – In What Ways Does Sarah’s Psychology Background Influence Her SEO Approach?
06:37 – What’s the Difference Between Psychomarketing and Neuromarketing?
07:44 – How Do Cognitive Biases Affect User Behavior?
10:31 – How Can We Tailor Content for Different Mindsets?
12:14 – What Role Does Psychology Play in SEO?
13:43 – How Do Psychological Principles Shape Consumer Decision Making?
15:08 – What is Dark Psychology in Marketing?
17:30 – What Are Manipulative Marketing Tactics to Avoid?
18:36 – How Do Vanity Metrics Compare to User-Centric SEO?
20:26 – How Can We Align SEO Efforts with User Intent?
22:11 – What’s the First Step to Making Your Strategy More User-Centric?
23:41 – What Should You Know About International SEO?
25:54 – How Does Cultural Identity Impact Marketing Strategies?
27:40 – What is Confirmation Bias and Its Implications?
29:53 – How Does AI-Generated Content Affect SEO?
31:53 – What Are the Key Concepts in Psychomarketing?
33:45 – What Does the Future of SEO Look Like?
38:50 – How Does Your Passion for Music Influence Your Marketing Approach?
39:46 – What Book Would You Recommend for Marketers?
40:23 – What Advice Would You Give Your Younger Self in Marketing?
41:56 – Rapid Fire Round
42:50 – Where Can You Find Sarah Online?
43:50 – Outro
Meet the speakers
Navneet Kaushal
Our Host
Sarah Pokorna
Guest
Guest Bio
Sarah Pokorna
Sarah Pokorna is the SEO Manager at Whitepress, bringing 12 years of high-level corporate marketing experience to her role. Known for her unique blend of passions—from raising baby chicks and playing metal violin to delving into the works of Vygotsky—Sarah masterfully combines her deep understanding of marketing with psychological principles.
She applies these insights to elevate SEO strategies, ensuring a human-centric approach to drive organic growth.
