Podcast With Victor Pan
Unlock HubSpot’s SEO secrets and turn branded traffic into a gold mine with Victor Pan, Principal Marketing Manager for SEO at HubSpot. Learn about optimizing international SEO, login pages, and knowledge base content for revenue.
AI in SEO: HubSpot’s Cautious Yet Innovative Strategy with Victor Pan
Show Notes
Unlock HubSpot’s SEO secrets and discover how to turn branded traffic into a gold mine with Victor Pan, Principal Marketing Manager for SEO at HubSpot. In this exclusive interview, Victor shares invaluable insights from his journey from startup SEO to managing global search strategies for one of tech’s biggest brands.
Learn how HubSpot approaches branded traffic optimization, international SEO challenges, and the evolution of search intent. Victor reveals surprising discoveries about login page optimization and knowledge base content that generated significant revenue. Get insider perspectives on how HubSpot handles multilingual SEO across different markets and adapts to Google’s evolving search landscape.
Gain practical insights on:
- Maximizing branded search traffic potential
- International SEO strategy implementation
- Knowledge base optimization for revenue
- Login page conversion opportunities
- Cross-team collaboration for SEO success
- AI’s impact on search behavior
- Future of SEO and content strategy
Perfect for digital marketers, SEO professionals, and business owners looking to enhance their search presence. Victor shares candid experiences from his time at WordStream, and HubSpot, offering a unique perspective on both agency and in-house SEO strategies.
Join us for this knowledge-packed session where we explore how HubSpot maintains its dominant search presence while adapting to the changing SEO landscape and emerging AI technologies.
Chapters:
00:00 – Intro
00:47 – Early Days of SEO
05:59 – HubSpot SEO Team
07:27 – Agency vs In-House SEO
10:10 – Changes in SEO Over the Years
12:27 – Key Factors for SEO Success
15:38 – HubSpot’s Evolving SEO Approach
20:48 – International SEO Challenges
30:00 – Successful SEO Strategies
30:12 – Measuring SEO Value
32:50 – Q&A on SEO Topics
34:36 – Evolution of Search Intent
38:33 – SEO and User Experience
42:18 – AI in SEO Strategies
46:21 – Importance of Backlinks
48:59 – Rapid Fire Insights
52:50 – Final Question
53:05 – Closing Remarks
54:20 – Thank You to Victor Pan
54:25 – End
Meet the speakers
Navneet Kaushal
Our Host
Victor Pan
Guest
Guest Bio
Victor Pan
SEO, HubSpot
Victor Pan is the Head of SEO at HubSpot, where he leads efforts to expand the company’s organic traffic and international reach. Prior to his role at HubSpot, Victor served as a Search Director at Catalyst, a GroupM agency, and was an early team member at WordStream.
When he’s not immersed in the world of search engine optimization, Victor dedicates his time to practicing kendo, the Japanese martial art known as “the way of the sword.”
