10 Best Hootsuite Alternatives To Try in 2023
Looking for the best Hootsuite alternatives? Here are ten Hootsuite alternatives that can effectively help with social media management.
Managing all social media platforms on your own could be a difficult task. If you do social media management or work as a digital marketer, you are familiar with the daily challenges of brainstorming, crafting, designing, and posting content on various platforms. The cycle does not stop there! Then there are the numbers for tracking, engaging, and reporting. Hootsuite is one of the most used social media management tools by businesses and social media agencies. But you may look for alternatives that offer better features, interface and also pricing.
Each social media task necessitates a significant amount of time, energy, and effort. Managing social accounts can be difficult whether you are a one-person team or part of a larger group. One of the most difficult aspects of working in social marketing is that you never stop learning. You always have to keep an eye out for exploding topics so that you can take the best advantage of them.
With the recent changes in their field, social media managers must constantly evolve. They must adapt to the latest trends, create strategies for various social media platforms, post content at the appropriate times, manage organic and paid campaigns, engage with the community, and everything in between.
With all of these tasks, there is only one thing keeping a person sane: a social media management tool.
If you are part of a larger team, your supervisor may introduce you to a variety of tools to help you manage and prioritize your daily tasks. But what if you only need one tool?
Why Do You Need a Social Media Management Tool?
- 1 Why Do You Need a Social Media Management Tool?
- 2 What Advantages Should a Social Media Management Tool Offer?
- 3 What Features Do You Require?
- 4 10 Best Hootsuite Alternatives
- 5 Conclusion
- 6 Frequently Asked Questions
Social media management is more than just posting content three times a week and responding to comments. It is a combination of art and science. It would be much easier if businesses could generate leads or make money simply by curating two or three posts per week.
If you work as a marketing manager or social media specialist, your responsibilities extend far beyond posting and responding on Facebook, Instagram, and Twitter.
A good social media management tool can make your life easier, while a bad one can make it more difficult. The key question here is, how can you be certain that the tool you have chosen is the right tool for your business?
What Advantages Should a Social Media Management Tool Offer?
Before purchasing a social media management tool, ask yourself or your client the following important questions:
- How many people will use this tool?
- What is your budget for a social media tool?
- Will you be able to get customer service with this tool?
What Features Do You Require?
An ideal social media management tool will help you make the social media posting process easier and more effective. It should also be able to accomplish the following:
Bringing Your Social Media Platforms Together
The most important feature is the ability to connect social media platforms. The core function of any social media management tool is to distribute your content across multiple networks. So you do not have to switch tabs and log in and out on a daily basis. Not all tools publish to every network. The problem child is usually Pinterest or Google Business Profile. It is also useful to know how many social accounts per network the tool supports.
The second critical feature you will need in a tool is content scheduling. It will save you time and enable you to be more strategic with your content posting. You require a tool that can directly schedule all of your content across multiple networks without requiring any complicated processes. Furthermore, depending on your requirements, you may want more robust features such as content queuing, repeating posts, recycling your content, or creating campaigns.
Monitoring and Participation
Isn’t it nice when you ask a question to a business page on Facebook and they respond within a few minutes? If you want the same level of responsiveness for your customers, you should use a tool that provides an all-in-one social inbox. As a social media manager, you are in charge of responding to all comments, replies, and customer inquiries. Look for a tool that allows you to monitor, sort, respond to, and engage with customers across multiple social media platforms in a single window.
Analysis and Reporting
What social media objectives have you set for yourself? And, in order to achieve those objectives, what metrics would you like to track on a weekly, monthly, or annual basis? Are you receiving the reports you require? More informed data is required to generate results and make strategic decisions. Select a social media tool that allows for simple reporting.
The basics are the number of posts on each social network, visibility and reach, likes, reactions, or comments. Look for a tool that can generate detailed white labeled reports if you require more detailed analysis and graphs in your reports. So, at the end of each week or month, simply download the report, add your client’s logo, and present it to your boss.
10 Best Hootsuite Alternatives
Have you tried Hootsuite but need more features and an easier interface? Is Hootsuite too expensive for you? There are alternatives, and we are here to help if you are too busy to think about, test, and find the best Hootsuite alternatives for you. Here are 10 best tools you should have a look at:
You cannot blame us for starting with Social Champ, can you? While there are numerous Hootsuite alternatives, you would be surprised at how many of our customers switched from Hootsuite and joined the Champ community.
Social Champ is a social media management platform that helps individuals, businesses, and agencies manage and grow their social presence.
Social Champ integrates some of the most useful social media management features, such as a royalty-free visual library, bit.ly, and Canva, and supports Facebook (groups and pages), LinkedIn, Pinterest, Instagram, Twitter, and Google Business Profile.
You can use Social Champ to post or schedule content across multiple social media platforms, track the performance of your posts, and engage with your audiences all from a single platform. We do not have any hidden fees. If you have any questions about your plan, you can always contact our customer service representatives.
Bulk Scheduling, Auto RSS, Content Suggestion, a Social Media Calendar to plan and view all of your posts, and much more are also available from Social Champ.
- Champion ($26/month)
- Business ($89/month)
- Agency (Custom)
Agorapulse integrates everything you need from a social media management tool into its platform. You can manage all of your social media messages, comments, and reviews in this section. It also allows you to schedule posts and upload thumbnails. You even get a preview of your post so you can see how it will look once it goes live.
The social listening features display trends about your company. Furthermore, this platform provides actionable reports that indicate whether or not your campaign is effective. If you have any problems while using Agorapulse, its customer service will respond within 30 minutes. The company boasts a 96% user satisfaction rating. It also has high ratings on Capterra and TrustRadius.
- Pro ($79 per month)
- Premium ($159 per month)
- Enterprise ($159 per month)
Sendible is a Hootsuite alternative that promotes team collaboration in order to streamline workflow and improve social media profile. You can change the appearance of your Facebook, Twitter, and other social media posts. Instagram business profiles can even have photos and videos scheduled. It includes an editor, but you can also use Canva or any other software to create graphics.
Sendible also provides content suggestions via Google Alerts, so you are never short of ideas. Bulk scheduling allows you to complete a month’s worth of planning in one sitting. You can even save hashtags and canned responses to use later.
This platform also has apps for iOS and Android, allowing you to work while on the go.
- Creator ($29/month)
- Traction ($89/month)
- Scale ($199/month)
- Expansion ($399/month)
NapoleonCat provides a space where you can respond to social media responses from Facebook, Twitter, Messenger, Google My Business, LinkedIn, and Instagram. This is particularly beneficial if your social media marketing strategy includes online reputation management.
It will even assist you in developing the best social media strategy based on the data collected from your social media accounts. It can also track your competitors’ activities. If you have too many social media accounts to manage, the built-in team collaboration tool will help you organize your workflow more efficiently.
Pricing: The pricing for this software is determined by the number of social media profiles required and the number of users to whom access is granted. Plans begin at $27 per month (3 social media profiles and 1 user).
Crowdfire is a tool that not only allows you to schedule posts but also curates content so you can maintain a strong social media presence at all times. It collects articles and images from the internet so you always have something to show your Facebook and Twitter followers. You only need to provide Crowdfire topics that are relevant to your business, and it will do the majority of the heavy lifting.
When you schedule posts, Crowdfire will tailor each post to all of the social media platforms associated with your account. All you need to do is preview your post and choose which suggestions to publish.
It also includes analytics features that allow you to track your progress. It can even perform social media competitor analysis, allowing you to see what works for other businesses in your industry.
- Plus ($7.98/month)
- Premium ($37.48/month)
- VIP ($74.98/month)
TweetDeck is the best platform for those who only want to manage Twitter posts. You will feel right at home because the interface is similar to that of Hootsuite. TweetDeck allows you to manage multiple Twitter accounts, schedule posts, and do other things. However, because it can only be used for Twitter, it is not the best Hootsuite alternative.
However, because it is free to use, it is worth mentioning, especially if you have a lot of Twitter accounts. TweetDeck also works at zero cost for managing company or group accounts.
Pricing: Is available for free.
StoryChief is primarily concerned with social media marketing. It also has tools for managing blogs, employee advocacy, press releases, newsletter digests, and internal columns, in addition to social media management. This means that you and your team members can manage and schedule all types of content directly from StoryChief.
It is one of the best tools for team collaboration available. You can see everyone’s social media calendar, so you can always see if you have any scheduled content in your queue. There is also an SEO copywriting tool built in, which is ideal for small businesses that cannot afford to hire SEO specialists. No, it will not write posts for you, but it will check your work to see if it is search engine optimized.
It also includes analytics tools for social media managers to determine what works and what does not.
- Team ($90)
- Team Plus ($150)
- Agency ($300)
- Enterprise (custom)
Buffer is one of the best Hootsuite substitutes. What exactly do we mean by that? Buffer lacks some of the more advanced features that some of the alternatives provide. What it does have is the main feature for which most people use Hootsuite. It schedules social media posts across multiple platforms.
What’s more, its pricing policies reflect this. The monthly fees are so low that even small businesses can afford them. Are you unable to pay? Simply sign up for the free Buffer plan. There is also a 14-day free trial available for those who are interested.
While its automation tools are simple, they are far from basic. Buffer has features like First Comment, which includes a first comment when you schedule Instagram posts, in addition to Direct Scheduling, which allows you to plan and schedule posts. Shop Grid can also drive traffic and sales to your shop from your Instagram bio.
You can also respond to comments on social media from your desktop. When you use Buffer, it will be difficult to overlook a comment.
- Pro ($15/month)
- Premium ($65/month)
- Business ($99/month)
Missinglettr has to be one of the most unique Hootsuite alternatives on this list. Why? This platform, unlike other social media tools, can generate posts from your content library. It will manage your social media activities. Simply publish your blog posts, and Missinglettr’s artificial intelligence will schedule them for social media posting. You only need to review and approve the content.
Missinglettr can also help you find relevant content to share with your audience. You will be able to engage your audience without having to look for posts that you think they will enjoy. Its best feature, however, is that it also functions as a content promotion tool. Allowing other Missinglettr users to share your content.
Missinglettr does work with multiple social media platforms, but the list is currently limited to Facebook, Instagram, Twitter, and LinkedIn. This Hootsuite substitute offers a 14-day free trial.
- Solo ($19 per month)
- Pro ($59 per month)
Sprout Social may come in last on this list of Hootsuite alternatives, but it is no slouch. It does the majority of what you would expect from Hootsuite, such as scheduling and publishing. But it is much more than that. You can upload and store assets such as images and videos on the platform.
Sprout Social will tell you the best times to schedule your posts to get the most engagement. Then, from anywhere, you can use its mobile app to track your progress. The analytics features provide you with a bird’s-eye view of your campaigns’ performance. Then you can compare your performance to that of your competitors to see if you are on the same level.
Sprout Social’s Listening Tools help you understand what works best for your industry and branding. You can track influencers in your field and engage them to become brand advocates. It has the majority of the advanced features that users seek in social media management software.
- Standard ($89/month)
- Professional ($149/month)
- Advanced ($249/month)
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Hootsuite is one of the oldest social marketing tools, but competitors provide users with newer USPs and deliver better results at a lower cost. Furthermore, agencies are always on a tight budget and should think twice before investing in a tool like Hootsuite. But, thanks to tools like SocialPilot, this is no longer an issue. You should carefully consider all options before opting for an expensive social media tool. You can also try social media management services from PageTraffic to get rid of all the headaches associated with posting, planning, and other stuff.
Frequently Asked Questions
Is there a free version of Hootsuite?
Hootsuite offers a free plan that is limited to 1 user, 2 social accounts, and 5 social media posts. The plan is only useful for marketers who want to try the software as the free version is extremely limited and would only help you with 5 posts.
Is there anything better than Hootsuite?
While this is entirely subjective, you could argue that other platforms are superior to Hootsuite. It all comes down to what features you require and how much you are willing to pay monthly or annually. Buffer, for example, does not have as many advanced features as Hootsuite, but it is a good scheduling tool. Some people prefer it to Hootsuite because its plans are less expensive.
As a social media manager, you must decide which Hootsuite features you require. Then look for an alternative that provides the same benefits.
Why is Buffer better than Hootsuite?
Buffer displays your scheduled posts, whereas Hootsuite displays your timelines, replies, and more. The distinction between Buffer and Hootsuite is never more evident than when comparing their dashboards. Buffer’s dashboard is simple and straightforward, and you will only see a queue of the social posts you have scheduled.